![]() ![]() The Official WhatsApp Business API provided by Twilio and 360dialog solves some common issues faced when using the normal WhatsApp account or WhatsApp Business: Twilio can be used by software teams to add capabilities like voice, video, and messaging to their applications. Similar to 360dialog, Twilio provides a developer platform for communications and is also an official WhatsApp Business provider. Rich messaging including images, files, location, audio, videos, links, and more, is also part of the service. We will highlight their similarities and differences so that you can make an informed decision on which suits your needs best! 360dialogģ60dialog is an official WhatsApp Business Solution Provider (BSP) that offers direct access to WhatsApp Business API. This section will dive deeply into three WhatsApp Business providers, Chat API*, 360dialog, and Twilio. WhatsApp Business providers: official vs third-party Offer instant customer support 24/7 and collect customer information for re-targeting marketing campaigns. ![]() The WhatsApp Chatbot can help attend to customers with FAQs. Marketing messaging with WhatsApp Broadcast How does a WhatsApp Business API provider help?īy connecting to WhatsApp Business API through a preferred provider, brands can start scaling personalized and automated conversations immediately. Need more info about the WhatsApp Business API? Check out our comprehensive blog guide. BSPs control and monitor the sending and receiving of messages to ensure that WhatsApp users have a pleasant and private chatting experience. They can maintain the quality with trusted companies.Īvoid spammy messages: WhatsApp broadcast messagesĪre only allowed on the official WhatsApp API (cloud or on-premise). Maintain quality of services: Selected WhatsApp Partners who have undergone their assessment can provide this service. Make WhatsApp profitable: The WhatsApp consumer app and business App are free, whereas WhatsApp API is a revenue-generating enterprise product. There are a few reasons why WhatsApp select its partners and only allows them to provide API services: To start using the WhatsApp Business API, you will need to get a Business Solution Provider (BSP), such as SleekFlow, 360dialog, or Twilio, which is authorized by WhatsApp. Interested to learn more about WhatsApp Cloud API instead? Navigate to The ultimate guide to WhatsApp Cloud API 2022. This blog focuses on the WhatsApp Business API. Alternatively, you can build your business messaging tools with in-house developer resources. You can get the WhatsApp Cloud API from a WhatsApp BSP that offers WhatsApp Cloud API (e.g., SleekFlow). Both are premium WhatsApp solutions designed to help businesses, especially enterprises, communicate and convert. Starting from May 2022, there are two types of WhatsApp API available: the WhatsApp Cloud API and WhatsApp Business API (a.k.a on-premise API). Are you wondering how to choose a WhatsApp Business Provider (BSP)? What is a WhatsApp Business API provider? ![]() With 2 billion users worldwide, WhatsApp is often seen as essential in every customer-oriented company’s engagement strategy. ![]()
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